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Growth

AI SEO and Generative Engine Optimization: Get Found in Google and in AI Answers

Buyers now ask search engines and AI assistants the same question and act on whichever answers first. We engineer visibility in both: a technically flawless site, content built as a system rather than a stream of posts, structured data AI can read, and the citations and mentions that make assistants recommend you.

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Who This Is For

Built for B2B and service companies losing ground in search

  • Companies whose website ranks for their name and little else, while competitors own the service and industry queries.
  • Businesses that notice prospects arriving with answers from ChatGPT or Perplexity and want to be the company those answers name.
  • Firms with a technically dated site: slow, thin, unstructured, or invisible to AI crawlers.
  • Teams that produced content for years without a plan for what each page should rank for or link to.

What We Deliver

Search visibility as an engineering discipline

Technical SEO foundation

Crawlability, indexation, speed, canonical and redirect hygiene, structured data, sitemap and robots correctness, verified with automated checks after every release.

Semantic core and site architecture

Demand mapped into clusters and pages: services, solutions, industries, and supporting content, each with one intent and defined internal links.

Content system

Service, industry, comparison, cost, and how-to pages written from real expertise with the depth and structure that rank, plus a publishing cadence.

Generative engine optimization

Entity consistency, citation-ready structure, FAQ and definition blocks, AI crawler access, and presence in the sources assistants draw from.

Authority building

Directory and profile foundations, expert commentary placements, partner and industry links, and original data that earns references.

Measurement

Search Console and analytics dashboards, rank tracking, AI answer monitoring for your target questions, and monthly reporting against leads.

Search has two front doors now

A prospect either types a query into Google or asks an assistant. Both routes reward the same fundamentals, executed more rigorously: a site that is fast and fully crawlable, pages that each answer one intent in depth, structured data that machines can read, and an authority profile that makes both algorithms and language models trust you. Generative engines add specific requirements: consistent entity information everywhere, definitions and comparisons that can be quoted, FAQ blocks, access for AI crawlers, and presence in the directories and publications assistants cite.

How DPI approaches it

We start with an audit and a semantic core: what people search for in your market, which pages should answer each cluster, and how those pages link. Technical work comes next, with automated checks that run after every release so the site never regresses. Content is produced as a system with your experts, prioritized by demand and winnability, and structured for both readers and machines. Authority is built through profiles, citations, expert placements, and original data. Every month we look at impressions, rankings, AI mentions for target questions, and the leads that result, and adjust.

We run this playbook on ourselves

This website is built the way we build for clients: a static generator with strict templates, one intent per page, structured data on every page, self-hosted fonts and versioned assets for speed, automated SEO checks before commit and after deploy, open access for AI crawlers, and a documented semantic core and roadmap. Ask us for the numbers during discovery.

What you get

A technically clean site, a content system that keeps producing pages that rank, growing citations and mentions in AI answers, dashboards tied to Search Console and analytics, and a monthly report that ties visibility to inquiries rather than to vanity metrics.

How It Works

How an engagement runs

  1. Audit and semantic core

    Technical audit, competitor and SERP analysis, demand clusters, and a page-by-page plan with priorities.

  2. Technical fixes and architecture

    Site structure, templates, structured data, performance, and crawler access corrected, with automated checks in place.

  3. Content and authority build

    Priority pages and supporting content published in sequence; profiles, citations, and placements built in parallel.

  4. Optimize and expand

    Monthly review of impressions, rankings, AI mentions, and leads; pages expanded, gaps filled, next clusters opened.

Stack & Integrations

Tools and platforms

Google Search Console and Bing Webmaster Tools Google Analytics 4 Rank tracking and AI answer monitoring Schema.org structured data Eleventy, Next.js, and other modern site stacks Cloudflare performance and bot settings Content production with expert review

Industries

Where we apply it

Real Estate

Market, service, and property-type pages that capture local demand.

Engagement Models

Engagement models

AI visibility audit

Fixed-scope: technical audit, AI answer check for your target questions, competitor snapshot, and a prioritized plan.

Foundation sprint

Technical fixes, structured data, architecture, and the first priority pages delivered in a defined window.

Ongoing growth

Monthly content, authority building, monitoring, and reporting, with the plan updated from real search data.

FAQ

Questions about AI SEO and GEO

What is generative engine optimization?

Making your business visible and citable in answers generated by AI assistants such as ChatGPT, Perplexity, Gemini, and Google AI Overviews. It builds on SEO: crawlable, structured, authoritative content plus consistent entity information and presence in the sources those systems draw from.

How is this different from a traditional SEO agency?

We treat search as engineering: automated technical checks after every release, content built as a system from a semantic core, structured data by default, and monitoring of AI answers alongside rankings. And we practice it on our own site.

Do you write the content?

We build the system and produce the content with your experts: interviews, real numbers, and review by the people who do the work. Generic AI-generated articles without expertise do not rank and do not get cited, so we do not produce them.

How long before results?

Technical improvements show in weeks. Rankings and AI mentions for competitive queries build over months as content and authority accumulate. We report impressions, rankings, AI mentions, and leads monthly so progress is visible early.

Can you work with our existing site?

Yes, on most stacks. Where the site cannot support the structure or performance required, we recommend and can build a replacement on a modern static or Next.js stack.

Do you also run paid search?

Our focus is organic and AI visibility. We integrate with paid campaigns run by you or a partner so landing pages, tracking, and messaging stay consistent.

Related

Next Step

Bring one workflow. Leave with a production plan.

Tell us where calls, tickets, documents, or approvals pile up. We map the workflow, size the impact, and propose a deployment you can measure.

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