Google Business Profile setup and optimization
Verification, correct categories, services and products with descriptions, hours and holiday hours, attributes, service areas, photos, and a description written for the searches you want.
Local Growth
For businesses that serve an area, the customer journey is Maps and the local results before it is your website. We set up and manage your Google Business Profile properly, grow and answer reviews, fix citations, build the location pages Google needs, and, for eligible businesses, launch a Reserve with Google integration so customers book straight from Google.
Who This Is For
What the Service Includes
Verification, correct categories, services and products with descriptions, hours and holiday hours, attributes, service areas, photos, and a description written for the searches you want.
Weekly posts, questions and answers, new photos, offers, and updates when hours or services change, so the profile stays active and accurate.
A review request flow after each job or visit by text or email, monitoring across Google and other platforms, and responses to every review in your voice, including the difficult ones.
Name, address, and phone made consistent across Bing Places, Apple Business Connect, Yelp, industry directories, and data aggregators; duplicates and wrong listings removed.
Pages on your site for each location and service area with the details, reviews, and structured data that support the map ranking and convert the visitor.
A Book button on your profile and in Search and Maps through our own Actions Center integration: eligibility check, application to Google, feeds, booking server, and launch, connected to your calendar. Subject to Google's approval of your business.
When someone searches for a plumber, a dentist, a lawyer, or a store near them, Google shows the map with three businesses before any website. Which three appear depends on the profile's completeness and activity, the volume and recency of reviews, consistent business data across the web, and the site's pages for that location and service. Most businesses set up their profile once and never return; the ones that manage it take the calls.
Every week the profile gets something new: a post, a photo, an answer to a question, an updated offer. Every review gets a response. Hours change on holidays before customers show up to a closed door. Services and products are described in the words customers search. Spam listings and fake competitors are reported. Suspensions and address issues are fixed through Google's process rather than left for months. And the calls, direction requests, and website clicks the profile produces are tracked, so you see what it earns.
Reserve with Google lets a customer book an appointment from your profile or from Search without calling. It requires an integration approved by Google through its Actions Center: feeds with your services and availability, a booking server that confirms each booking in real time, and a review of the business and the data. DPI operates a production integration and launches it for eligible clients turnkey; the Reserve with Google integration service describes the process, and we say up front when a category does not qualify. For businesses that still get most bookings by phone, our AI phone answering service makes sure those calls are answered and booked too.
The profile links to your site, and Google reads that site to confirm what the profile claims. A page per location and per service area, with the address, hours, services, reviews, team, and structured data, gives Google that confirmation and gives the visitor a reason to call. We build those pages as part of the program, or through our website development services when the site needs more.
How It Works
Profile completeness, categories, reviews, citations, competitors in the map pack, and the site's location pages reviewed. Output: what is wrong, what is missing, and the order of fixes.
Profile verified and completed, citations corrected, review flow launched, tracking of calls, directions, and website clicks set up in analytics.
Location and service-area pages published, posts and photos scheduled, and, where your business qualifies, the Reserve with Google integration submitted, built, and launched.
Monthly management of posts, reviews, updates, and spam listings, with a report on map rankings, calls, directions, bookings, and reviews.
Stack & Integrations
Industries
Contractors, HVAC, plumbing, and electrical companies chosen from the map pack and reviews.
Practices and clinics found by condition, insurance, and location, with booking from Google.
Law and accounting firms competing for near me searches and consult bookings.
Brokerages and property managers with multiple offices and reviews that matter.
Engagement Models
Audit, profile optimization, citation cleanup, review flow, tracking, and booking connection. Fixed scope.
Posts, reviews, updates, spam listing removal, location pages, and reporting, sized by the number of locations.
Standardized profiles, per-location pages, review programs, and reporting across all sites, with an owner dashboard.
FAQ
The ongoing work of keeping your profile accurate, complete, and active: categories, services, hours, photos, posts, questions, and reviews, plus removing spam competitors and fixing suspensions. Google rewards profiles that are maintained and penalizes ones that are not.
Yes, if your business qualifies. Reserve with Google shows a Book button on your profile and in Search through an integration approved by Google. DPI runs its own production integration through Google's Actions Center: we check eligibility, apply, build the feeds and booking server connected to your calendar, pass Google's review, and launch. See the Reserve with Google integration service for the full process.
By asking every customer at the right moment through an automated text or email with a direct link, and by responding to every review. We set that up and monitor it; we never buy or fake reviews, which gets profiles suspended.
Profile and citation fixes often move rankings within weeks; consistent reviews, posts, and location pages compound over a few months. Results depend on the competition in your area and category, which the audit shows.
Yes. Each location gets its own verified profile, page, and review flow, managed to one standard and reported together.
We handle reinstatement requests and corrections through Google's process, and we fix the underlying issue, usually inconsistent data across listings or a policy conflict.
Setup is a fixed scope; management is a monthly plan sized by the number of locations, quoted in writing after the audit.
Related
Next Step
Tell us where calls, tickets, documents, or approvals pile up. We map the workflow, size the impact, and propose a deployment you can measure.